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Kanpai Brand Identity

A new Brand identity for a local sushi restaurant located in Pismo Beach, CA. The goal was to create a more cohesive brand look that represents the restaurant's values, traditions, community, and quality.

Role
Personal Project

Date
Dec 2023

Timeline
5 Weeks

Strategy

Translate the brand principles of authentic Japanese dining, quality cuisine, premium sake collections, and community-centric values through tailored design elements.

Full Creative Brief

Solution

Developed a comprehensive logo and brand standards guide that reflect the business's core values, creating an identity that elevates their brand while embodying traditional japanese elements.

Logo Elements

The primary logo mark for Kanpai is a blend of traditional Japanese aesthetics and modern sophistication. The symbol represents a fusion of a traditional Sake bottle, fish and a sake cups.

Business System

Menus

Social Media

Website

Full Brand Standards Guide

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