Fun-Guys
The FunGuys packaging system features a stackable carton and sleeve that keeps the mushrooms fresh in the fridge for extended product life. The package includes interactive elements such as the pull tabs and fun brand mascots for each individual mushroom type, the package encourages users to pick our product over competitors who utilize bland, plastic designs. The package is also educational and includes recipes to give users more ideas on how to use the product. FunGuys paperboard packaging is a sustainable alternative to current plastic solutions. It is 100% recyclable!
My Role | Creative Designer
As part of the design team, I worked on developing a creative direction and brand identity for the packaging. Through multiple design reviews, I created a logo, mascots, and other design assets as well as worked with bleeds and dielines.
Timeline
10 Weeks
Date
March 2024
Creative Team
Creative Designer - Claire Lorimor
Creative Designer - Marta Lukomska
Structure Design - Lindsey Lau
Structure Design - Andrew Garcia
Structure Design - Max Irwin
Product Video
Final Packaging
